Printed on reverse: “BEAUTY IS UTILITY – This post card shows the Wilgus plan for the new Central Station over the Genesee, and the Grand Esplanade connecting with Main Street. The symbolical group represents the beauty of the river and falls resulting from water storage that will accompany this improvement.” In 1907 Rochester businessmen brought in consulting engineer William J. Wilgus to explore building a new station over the river. The view is looking north from the Main Street Bridge. The station is built on the Central Avenue Bridge overlooking High Falls. Reproduced from 3 ½” x 5 ½” postcard.